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Name-Brand Jeans

One thing you may or may not know about Nebraska is that it is home to headquarters of the clothing store, The Buckle.  Yes, in a state where I grew up not knowing there was such a thing as name-brand clothing was born a store that makes a profit only selling name-brand clothing!  I must admit I loved this store when I was in high school because it was the only store that sold jeans in “longs.”  And after wearing high waters for 14 years, I was so excited to finally find a place that let me my jeans with a 34″ in-seam!  All of you tall women know my excitement! 

Today we are going to talk about jeans…and we are going to start with this question:

Have you ever wondered why the price of jeans varies so greatly?  I have thought about this many times.  Now granted some denim is made at a higher quality, it is still all made of the same material…cotton!  So how can I buy a pair for under $20 bucks in one store and the next store sells them for over $200?  My conclusion: the label.  The label makes all the difference in the world when it comes to pricing denim.  Jeans with a no name label or the wrong label end up in the discount store, and jeans with the right label end up at the boutique. 

Now let’s get a little philosophical. 

If you were a pair of jeans how would you price yourself?  Would you be at a consignment shop marked down time and time again?  Would you be at a boutique where only the elite could even consider purchasing you?  Or would you be somewhere in between?  Why would you price yourself this way?

I always think this is an interesting question to ask women.  I find that very few of us would say that we deserve to be in the boutique.  Most of us feel that the wear and tear of life has qualified us more for the consignment store.  But let’s go back to the original question…what makes one pair of jeans more valuable than another?  If the designer determines the value of denim, then maybe just maybe the same is true for you and me! 

This weekend at the Discover Conference our theme verse will be Ephesians 2:10 “For we are God’s workmanship, created in Christ Jesus to do good works which He created in advance for us to do.” 

This is just one of many verses that talks about God creating us…God designing us!  The Creator of the Universe created us, and if that is true, then let’s go back to one of our questions earlier…what price point would you fall into?  I would argue that because our Designer is the Creator of the Universe, then you and I would most accurately be found in a boutique rather than the thrift store.  One thing we have to start believing is that our worth is not defined by what we have to offer the world or what lies in our past.  We aren’t worth more if we find a cure to cancer, and we aren’t worth less if we have a past we wish we could rewrite. Our worth is determined by our Creator.  It is because of His value in the world that we have any value. 

Think on this…think about how you define your worth.  Do you define your worth by the things in your past good or bad?  Or do you find your worth in your Designer?

Wife, Mother and encourager of women. My passion is helping women discover their identity, significance and purpose Jesus Christ!

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